SCRIPT TO SCREEN

MOONSHINE FILMS is a script-to-screen Content Specialist.
Our productions are distilled from a mash of award-winning writing
and first class filmmaking.
We specialise in content for Facebook. Our Tourism NZ films reached
over 30 million Americans alone, resulting in a 26 percent
increase in visitors to New Zealand during the shoulder season.
Bring us your brief and we’ll take you all the way from story to dispatch.
One team. One budget. One-hundred Proof.

FACEBOOK FILMS

THE FUTURE OF BRANDS AND CONTENT

1 LOCATE

“The ‘Kombi Diaries’ is among the best content I’ve seen created for Facebook globally. These guys get the new media landscape better than most, and know how to create compelling stories that wrap a brand’s message and keep their audience engaged. This collaboration was a career highlight.” Gavin Carver,  Facebook Strategist

FACEBOOK FILMS IS A POWERFUL HYBRID of art and science, that locates, hooks and activates audiences with extraordinary accuracy and efficiency. Working with the strategists at the Facebook Creative Shop, we developed “The Kombi Diaries”, five short films for Tourism NZ, and the results are smashing benchmarks.

Here’s how it works.

Facebook is a discovery platform. Generally people go to YouTube to search for content they already know about, but on Facebook it’s all new. So we embed your message in a compelling story, then the Facebook team uses its sophisticated tools to tap into the most profile-rich environment in the world.

The next trick is to hook them before they scroll on. Our stories are designed around the golden three seconds at the start of every film. Once we’ve engaged your audience we deliver your message by cinematic osmosis; soft-sell at its most entertaining. Facebook can then re-target the same audience with follow-up content, and move them through the path to purchase using Instagram, cinemagraphs, carousel ads, DR posts and 360 degree videos. But it all starts with a story. So tell us yours.

AWARDED STORYTELLING

BUDWEISER “WASSUP?!” CAMPAIGN

A DIGITAL CASE STUDY

When folks finally got sick of hearing “Wassup?!” we had to find a way to keep the franchise going, so we took a drive down to the Bada Bing for some inspiration. Jersey Guys “How you doin?!” made Academy Awards Chairwoman Cathy Bates laugh so hard that she waived the rules and allowed it to play in the Oscars, the very first booze ad ever to appear during the telecast. It went on to win all the post-show polls, and got the greenlight from Budweiser for a second season.

To leverage the new boost in talk value we developed a digital strategy. Drawing on the phenomenon of the hundreds of homemade “Wassup?!” parodies infecting the internet, we decided to take the piss out of the piss-takers and make a parroting parody of our own. And while that was going gangbusters we launched Budweiser “Language Tape” which baited fans to go online and download the 36 translations of “Wassup?!”  It was the #1 internet sensation of the year, getting more hits and time spent on a website than any other brand. It went on to pick up awards worldwide, including Interactive Best of Show and Gold in Integrated Digital at the prestigious One Show.